Users hate them. They’re bad for business. Don’t think of short term profits.

Abstract Illustration of web elements

A few days ago, after closely looking at my credit card statement, suddenly a small unrecognizable charge appears. I don’t even have a clue where this came from. After hours of investigation into my emails and online accounts, it looked like I accidentally signed up for a service.

I imagine…

Everything you need to know about user testing — what it is, the benefits, metrics & all the methods to conduct them effectively.

An Illustration about User Testing

With over 125 million active premium subscribers, Spotify has been ranked No1. brand according to a recent study on top-performing apps in the world. However, a few years ago it was not necessarily the most beautifully designed apps. …

Why micro-interactions have become an essential part of great products.

An Abstract illustration to represent micro-interactions

A few weeks ago, after a lot of persuading from his friends and kids, my not so tech-savvy grandad joined Facebook. Finally. As I was teaching him setting up the profile, creating posts, & following pages, he came across one of the funny memes floating around and somehow stumbled upon…

Simple tutorial to get started with interactive animations.

As designers, we often need a lot of tools to design the many various stages of the user experience workflow right from user research to mockups to prototyping to handing off the design specs to the dev teams. …

My real story on why you should start writing now

It was 2 years ago in 2018, at about the same time. I still remember I was in Georgia State’s IT Dept office applying for a designer role, between my IT Assistant duty hours. I had already applied for roughly 600 companies. 500 of them were rejected, not because I…

UX principles to make wearable apps more intuitive.

Since Apple’s first watch launch 4 years ago, everyone felt that the incredible hardware was lacking features because of software hurdles. Over these years, the hardware capabilities of the watch have improved so much and with the new launch, Apple released Watch OS 6 for the developer community with revolutionary…

For any business to grow, it is vital to understand their customers and the journey they take when interacting with the business/product.

Just like we use GPS maps to guide us when we travel, Customer Journey Maps help the businesses to understand the user pain points and identifying important things such as :

  • Understand various customer touch points and Business needs at different stages in the sales funnel.
  • Identifying the logical stages…

The world around us is transforming at an incredible pace, impacting how consumers engage with everything around them, and that includes brands

Close your eyes, and you’ll know it’s an Intel ad from its famous chimes. “I’m Lovin’ It” is synonymous with McDonald’s. And we all know what the “Green Giant” sings.

Sonic branding has been around since the dawn of radio, yet its power and importance has often been marginalized by…

From pushing the buttons on a mobile phone to touching, gestures have come a long way…

Every year there are new interactions being introduced into the world of design and when Apple introduced the iPhone, multi-touch technology became mainstream and users learned that they could not only point and tap on the interface, but also pinch, spread, and swipe. Gestures are the new clicks.

Disney’s twelve basic principles of animation were introduced by the Disney animators Ollie Johnston and Frank Thomas in their 1981 book The Illusion of Life: Disney Animation.

The book and some of its principles have been adopted by some traditional studios, and have been referred to by some as the…

Vamsi Batchu

Senior UX Designer at Rocket Mortgage - Winner of MIT AR/VR Hackathon - www.vamsibatchu.com

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