Users hate them. They’re bad for business. Don’t think of short term profits.

Abstract Illustration of web elements

A few days ago, after closely looking at my credit card statement, suddenly a small unrecognizable charge appears. I don’t even have a clue where this came from. After hours of investigation into my emails and online accounts, it looked like I accidentally signed up for a service.

I imagine…

For any business to grow, it is vital to understand their customers and the journey they take when interacting with the business/product.

Just like we use GPS maps to guide us when we travel, Customer Journey Maps help the businesses to understand the user pain points and identifying important things such as :

  • Understand various customer touch points and Business needs at different stages in the sales funnel.
  • Identifying the logical stages…

The world around us is transforming at an incredible pace, impacting how consumers engage with everything around them, and that includes brands

Close your eyes, and you’ll know it’s an Intel ad from its famous chimes. “I’m Lovin’ It” is synonymous with McDonald’s. And we all know what the “Green Giant” sings.

Sonic branding has been around since the dawn of radio, yet its power and importance has often been marginalized by…

Vamsi Batchu

Senior UX Designer at Rocket Mortgage - Winner of MIT AR/VR Hackathon -

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store